I have been talking to a lot of people about FIJI water. This came from an article with such information as:
Thirty years ago, bottled water barely existed as a business in the United States. Last year, we spent more on Poland Spring, Fiji Water, Evian, Aquafina, and Dasani than we spent on iPods or movie tickets–$15 billion. It will be $16 billion this year.
Very interesting stuff. I think it is great as American’s “consumers” we are staying hydrated. What I found really interesting was:
And in Fiji, a state-of-the-art factory spins out more than a million bottles a day of the hippest bottled water on the U.S. market today, while more than half the people in Fiji do not have safe, reliable drinking water. Which means it is easier for the typical American in Beverly Hills or Baltimore to get a drink of safe, pure, refreshing Fiji water than it is for most people in Fiji.
